RAISE AWARENESS ABOUT MENTAL ILLNESS
A coworker sent me a logo today (I work at an design agency) and I was reminded of how unaware people are about schizophrenia. The above logo shows an icon which illustrates happiness and sadness. As clever as this icon is, in no way does it describe the word below it. If anything, it relates to bipolar disorder. I then found out that the creator is under the impression that schizophrenia is a split personality disorder (this is inaccurate).
Aside from all of this, why in the world would someone want to sell a logo with schizophrenic as the name? It's upsetting when those who suffer from schizophrenia are referred to as "schizophrenic". Why should a disease serve as a noun and an adjective? When used as an adjective, the term "schizophrenic" creates shame and labels someone with his or her illness. People are not SCHIZOPHRENIC. They are real people, just like you and me, yet they suffer from a mental disorder. Some people tell me to "lighten up" but find it funny because this is the same attitude that perpetuates stigma. Our society uses more hurtful words to brand someone with a mental disorder than any other form of discrimination (check out this study). Here are ONLY few: